Why is F1 so big & booming?
Formula 1 (F1) racing is not only one of the most prestigious and thrilling sports events globally but also a powerful marketing platform for businesses.
Owning or sponsoring an F1 team can propel brand visibility, enhance corporate image, and drive significant business results.
One of the possibilities is to incorporate a sharply designed Livery on a full scale F1 (show)car and use it in commercial events and in your online visibility.
Why do corporate businesses invest in F1 or partner with other iconic passion-driven-brands?
Global Brand exposure
F1 has a massive global presence and audience, with races all over the world and many millions of viewers.
The global presence, millions of committed viewers and also wide field of operations (engineering, logistics, team management, etc..) give it an unparalleled brand exposure.
Every race is a worldwide event and brings the opportunity to show your brand and reach out to a large audience.
Associating with Luxury, Excellence and innovation
Say ‘F1’ and you directly say; Precision, team spirit, cutting-edge technology, innovation and excellence.
By associating with the F1 scene, a business directly can exploit these attributes and values.
Develop relationships & networking
F1 sponsors have unique networking opportunities. A dedicated full scale F1 sculpture can contribute to utilize these opportunities.
Even if a company does not directly sponsor an F1 team, a custom F1 inspired showcar can still enables the same possibilities.
A full scale car/sculpture with the right livery will highlight the company’s cutting-edge values and increase the interest of a passionate audience
Reach evolving markets by connecting to peoples passion
Sports and Passion are universal and therefore ideal to utilize to grow world wide presence.
Also linking your brand identity with the excitement and exclusivity of F1 can very much boost your customer engagement.
Social Media and Video
Video content is nowadays the best way to maximize reach and create engagement.
Instagram and TikTok are ideal for shorter content where a full scale F1 car with a custom livery will attract the right attention.
Examples of this are added below this article.
Speedworks is your partner in designing and manufacturing iconic and modern class F1 cars.
With the right F1 livery & exposure, every brand can become legendary..
Examples:
https://www.themanual.com/auto/mgm-resorts-fan-experiences-for-f1-las-vegas-grand-prix-2024/
https://news3lv.com/news/local/caesars-palace-presents-f1-show-car
https://www.snapmatic.ai/case-studies/ai-booth-lenovo-f1-activation
